The MENA region is a great place to consider if you're thinking about expanding your business. Its strategic position as a bridge between three continents boosts its importance in global trade, with trade volumes topping $765 billion a year. It also has a young and growing population, which is expected to push consumer spending to around $2 trillion by 2030. The economies here are on the rise and diversifying fast, growing non-oil sectors at a rate of 6.5% annually. This includes hefty investments in tech and renewable energy, making the MENA region an attractive spot for businesses aiming to establish a solid market presence.